On October 13, 2005, members of the TeamXbox forums were directed to the website through mysterious messages posted by someone called "Lutz". October 2005 saw the launch of "Hex168" ( 168 is 360 in hexadecimal), another viral marketing campaign commissioned by Microsoft and executed by the Marden-Kane advertising agency. The design for the website employs flash animation of a Bonsai tree and bland elevator music to create a serene environment that is punctuated by visually intense psychedelic episodes involving the host rabbits. New contests include a Halo 2 tournament and a competition to design a "Gamertile" ( an avatar icon). The initial contest was a raffle that required participants to answer three trivia questions regarding the Xbox 360 for a chance to attend a promotional pre-launch event. Unveiled on September 27, 2005, the website, hosted by talking rabbits Boss and Didier, offers visitors an opportunity to enter in various contests. was the next viral marketing campaign from Microsoft. OurColony participants were allowed special access to insider info and previews before release to the general public. On May 12, 2005, the ARG section of OurColony closed, visitors were instead greeted with a promotional video hosted by J. Throughout March and April offered challenges to its community, rewarding solutions with cropped pictures of the console and game screenshots. The promotional campaign for the Xbox 360 began on March 30, 2005, with the opening of an alternate reality game called OurColony. Viral advertising and alternate reality games 5.7 Hong Kong, Singapore, South Korea, and Taiwan.1 Viral advertising and alternate reality games.